With Continuum's data analysis solution, we can better understand the visitor experience and monitor trends using visitor feedback that is readily available online.

The solution helps us make sense of the vast amount of visitor feedback by identifying key themes. We can understand what is working well for the destination, what needs improvement, and identify any pain points.

We can also benchmark against other similar destinations providing us with context as to whether the trends we are seeing are Jersey specific or industry wide.

In just minutes, we can process thousands of reviews, gaining valuable insights to guide our strategy and provide evidence-based guidance to Government and industry. This wealth of information helps the destination listen to our customers' needs effectively.

- Catherine Morris, Head of Research and Insights, Visit Jersey