McLaren Has Partnered with Alteryx, and Why You Should Care!

As you may have seen on social media, Alteryx are now the analytics partners for McLaren F1 in a 3 year tie up that includes the “alteryx” logo appearing on the car and driver’s overalls.

Beautiful Car !

As we’re UK Partners of the Year, we were privileged to be invited to the British Grand Prix at Silverstone (that visit was a victim of the pingdemic !) but fortunately were able to attend the Premier Partner roundtable at the McLaren Technology Centre in Woking.

We got to see the amazing McLaren racing history, watch engineers making new carbon fibre body parts for the newly returned cars fresh from their 4th and 5th finishes, but for data enthusiasts like us, the highlight was hearing from McLaren how Alteryx is already transforming their data science.

The team capture terabytes of data over a GP weekend which are then analyzed in order to fine-tune car and strategy for the remainder of the season.

Some of the details were confidential, but suffice to say that no piece of data is ignored if it can potentially shave hundredths of seconds from lap times.

We hear you ask, “OK, so that’s all good and well, but the rest of us don’t work for a racing and supercar company - what’s the point?”

McLaren enters cars not only in F1 but also Indy 500, eSports and from 2022 the Extreme-E electric racing car series.
With that many races to prepare for and compete in, it’s vitally important to generate economies of scale by automating as much manual effort as possible.

Your organization’s business lines are silos - use data automation to add efficiency and collaboration.
Collaboration is more important than ever to provide more quality services to more clients.

Your organisation is also ruled by budget and headcount restrictions.
Invest in automation so that a new client doesn’t mean 5 new hires.

As an example, we were told that one data preparation job for simulations used to be 9 hours and is now 7 minutes in Alteryx!
With only 2 weeks between Grands Prix, such time savings are critical.
You can take days off every month end to allow decision-makers more time and information to improve the business.


Let us prove it to you with a free Alteryx Demo - contact us today.

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